The Primal Performance Series Plate Loaded Swivel Handle Row is a chest supported, plate loaded low row with handles that rotate freely through 360 degrees, made for commercial gyms, PT studios and S&C floors. It measures 1760 × 1340 mm on the floor, stands 1410 mm tall and weighs 169 kg.

The swivel handles let each user find a grip that feels right, even mid rep, which makes it a strong back option for members who get wrist, elbow or shoulder pain on fixed handle rows.

Who it is for

• Commercial gyms adding a heavy back builder to a plate loaded line
• PT studios working with clients who have sore wrists, elbows or shoulders
• Strength and conditioning programs building upper back and lat strength one arm at a time
• Bodybuilding members chasing thickness through the lats and mid back

Key features

• Freely rotating 360 degree handles that can turn during the rep to suit any grip
• Swing arm handle mount so the line of pull shifts naturally as the lever comes toward you
• Seat height and seat distance adjustment to bias the upper back or the lats and keep a full stretch
• Angle adjustable chest pad with a bracing handle for extra torso stability during one arm work
• Kick start foot lever that brings the handles in so every set starts from a full stretch
• Dual loading levers for one arm or two arm rowing, driven by belts for heavier load in the stretched position

Muscles worked and training uses

A chest supported row takes the lower back out of the lift, so the lats and upper back can be trained to fatigue without the body swinging.

• Primary: latissimus dorsi, rhomboids and middle trapezius
• Secondary: rear deltoids and biceps
• Lat focused rows with a lower seat and elbows tucked
• Upper back rows with a higher seat and elbows flared
• One arm rows using the bracing handle to fix left and right imbalances
• Pain free back training for lifters who struggle with fixed grips

Specifications

Frequently asked questions

How much floor space does the Swivel Handle Row need?

It is 1760 mm long, 1340 mm wide and 1410 mm high. Add about 600 mm of clear space on each side for access and plate loading, giving a zone of about 3.0 × 2.5 m.

How is the row loaded?

It uses 50 mm Olympic plates, which are sold separately, loaded onto two independent levers so you can row with one arm or both.

Is ceiling height an issue?

No. The frame is 1410 mm tall and the pull runs horizontally toward the body, so a standard 2.4 m ceiling is fine.

What warranty applies?

Primal Strength covers it with a full commercial use warranty: 5 years on the frame, 3 years on parts, and 1 year on pads, cables, pulleys and wearables, with 1 year of labour.

Do you deliver and install in Australia?

Yes. We ship from our Melbourne warehouse to all states, and most metro deliveries arrive 1 to 7 business days after dispatch. The machine weighs 169 kg, so some regional addresses need a freight quote. Use the Ask about this machine form on this page for a delivery and installation price.

Why choose swivel handles over fixed handles?

Fixed handles lock the wrist and elbow into one path. Swivel handles let the forearm rotate as you pull, which many users find easier on the joints and lets them keep training the back through minor aches.

Build a full back station by pairing this row with the Primal Plate Loaded Pullover.